
SEO and Lead Generation
Happy Sips Wine Tours
Targeted SEO, tourism landing pages and conversion tracking helped generate 50 high-quality leads worth approximately $30,000 in potential booking revenue.
View Case StudyA Melbourne-based small business providing SEO, website development and ongoing website support to Australian small businesses. Services cover local SEO, on-page and technical SEO, WordPress, Shopify and WooCommerce website development, Google Ads, tracking and ongoing maintenance. Clients work directly with the founder, Shanley, from strategy through to implementation. Australia-wide service.
Melbourne SEO & Website Specialist
Blue Ring Marketing helps Australian small businesses improve their Google visibility, strengthen their websites and turn more visitors into genuine enquiries. You work directly with me, from strategy through to implementation and ongoing support.
Melbourne based • Australia-wide service • Direct access to your strategist

When your website isn't pulling its weight
You may already have a website, run advertising or publish content, but still struggle to see where your enquiries are coming from. Often, the problem is not one isolated keyword or page. It is how your website, search visibility, message and customer journey work together.
I look at the whole path from search to enquiry, then concentrate the work where it can make the greatest difference.
A practical place to start
I'll personally review your website, Google visibility and enquiry journey, then identify three areas that may be holding your business back.
What I'll look at
No automated score and no generic PDF. I'll personally look at your website and provide practical observations.
Shanley, Blue Ring Marketing
Enter your website and tell me what you would most like to improve.
Selected work

SEO and Lead Generation
Targeted SEO, tourism landing pages and conversion tracking helped generate 50 high-quality leads worth approximately $30,000 in potential booking revenue.
View Case Study
Ecommerce and Ongoing Support
Ongoing Shopify management, ecommerce SEO, product optimisation and customer journey improvements for an Australian bird-toy retailer.
View Ecommerce Project
B2B Website and Content
A clearer product structure and technically detailed content developed for an Australian industrial hose supplier.
View Website Project
Blue Ring Marketing Product
An automated review management platform helping businesses request feedback and strengthen their public review presence.
Explore Trust Tide
Website and Enquiry Experience
Website and Quick Quote improvements designed to make transport enquiries easier across desktop and mobile.
View Website Project
Tourism and Accommodation Website
A visually focused website presenting a waterfront Moama property and its guest experience.
View Website ProjectAustralian Surf Retailer
42 → 462
Google reviews • 420 additional reviews
A structured review campaign helped the retailer build a substantially stronger public review profile.
Gold Coast Concrete Business
4 → 45
Google reviews • 600% increase in calls
The review strategy strengthened the business's Google presence and supported a substantial increase in customers calling directly from search.
Blue Ring Marketing is deliberately personal. You will not be passed from a salesperson to an account manager and then to an outsourced team. I take the time to understand your business, complete the work and remain accountable for how your website and marketing perform.
Shanley
Founder, Blue Ring Marketing
Getting started
01
A short conversation about your services, customers and where you want more enquiries.
02
I look at your website and search presence before we speak, so the call is useful.
03
You get a clear, honest view of what is worth doing now and what can wait.
Common questions
Request a personal website review and I'll help identify the most important opportunities.
Request My Website Review